About us

Trade-mark "Apulum" represents the strong guarantee of quality porcelain, sustained by more than 35 years of experience.
The main strenghts of our company has contributed to the continuous development of "Apulum" trade-mark: 

  • the quality of raw materials;
  • new technology;
  • modern, dynamic and responsive management

Founded in 1970 in Alba iulia, Apulum is the biggest porcelain producer in Romania, with a wide range of production: houseware and hotelware porcelain, decorative items.


The policy of retechnology and restructure lead to major changes to the management and production, therefore Apulum has become a leading producer of porcelain in Europe and other continents.

Visions & perspectives

The strategy of our company is based on 4 major objectives:

Our succes measures according to our customers interest and satisfaction.
Our objective is to satisfy our customers needs and expectations;

Enthusiastics, well prepared and quality staff may accomplish all purposed objectives and maintain as a leader on the market.

Constant renewing activity of the technological process and designs, by following closely all tendences.

Due to the important position that Apulum has on the economica; background, we take the responability towards our customers, employees, storeholders, by increasing the profit.

Quality Policies

SC Apulum has adopted, certified and maintained a quality system from 1999 according to the quality standard ISO 9001:1994.

The requirements of this quality management system are reflected in the organization of the entire activity of the company, logistics, production, quality control and commercial department.

The recertification with the standard from 2000 has determined a unitary approach of all activities correlated as a system of processes, coordinated by a quality management system.

The quality management system provides high quality products, a substantial increase of the clients` satisfaction and a continuos improvement of the performances of the organization.

The constant concern towards the clients needs determined the obtaining of well defined products, adapted to the standards SR ISO 6486/1 & SR ISO 6484/2. These standards contain the admittedlimits for the emission of harmful elements, protecting the people`s health. Therefore our items corespond to the international settlements, both european and american.

Porcelain features

Porcelain is the hardest of all ceramics. It can be used in dishwashes and microwave, or traditional ovens if the following are respected.

Microwave ovens:

  • do not put dishes with gold, platinum or silver decorations in a microwave oven. They can be used in a traditional oven;

Traditional ovens:

  • porcelain can withstand in traditional ovens if thermal shocks are avoided.

Do not run cold water on hot porcelain and do not place it on cold marble;


  • use non-corosive washing powder and rinsing liquid;
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